Business Administration, Marketing Concentration (M.B.A.)

Program Requirements

Please note that MBA students who have not earned a B- grade or higher in prior academic coursework in Accounting, Statistics and/or Finance may need to successfully complete online foundation modules in one or more of these key subject areas before they will be allowed to register for MBA courses. Students will be contacted by the MBA office with specific information upon admission.
MBA Fixed Core Courses
ACCT 560Accounting for Business Managers3
ECON 562Macroeconomics Analysis and Public Policy1.5
ECON 563Managerial Economics1.5
FINC 560Corporate Financial Decision Making1.5
FINC 561Investments: Principles and Practice1.5
INBS 561Emerging Trends in Global Markets1.5
INFO 561Foundations of Data Analytics1.5
INFO 562Operations Analytics1.5
INFO 563Information Systems Strategy and Innovation3
INFO 564Operations and Supply Chain Management1.5
MGMT 561Achieving Competitive Advantage1.5
MGMT 562Organizational Behavior and Team Leadership1.5
MGMT 567Business Growth Strategy1.5
MKTG 561Applied Marketing Management1.5
MKTG 562Market Analysis and Customer Insight1.5
MKTG 563Sustainability and Corporate Responsibility1.5
MBA Flexible Core Courses
Complete two courses from the following:3
Selected Topic in Business/General
Business Innovation and Entrepreneurial Thinking
Project Management
Negotiation in the Workplace
Business Communications
Concentration Courses and/or Electives
Complete the requirements listed below:6-9
Total Credits36-39
Marketing Concentration
Select 9 credits from the following:9
International Marketing Management
Practicum in E-Commerce
Marketing Metrics
Strategic Brand Management
Social and Mobile Media: Fundamentals and Analytics
Sports Marketing and Management
Independent Study in Marketing
Delivering Service Excellence
Special Topics in Marketing (may be taken for 1-3 credits)
Pharmaceutical Marketing and Health Care Services
Integrated Marketing Communication: Crisis Management
Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media
Omni-Channel Retailing
Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)
Total Credits9