Unless otherwise noted, 120 credits of coursework is required for a baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.
For details about this program, including program description, admission requirements, and contact information, click here.
Degree Requirements Overview
| Code | Title | Credits |
|---|---|---|
| SEEDS General Education Requirements | 24-27 | |
| New Student Seminar | 1 | |
| Major Requirements | 51 | |
| Free Electives | 44-41 | |
| Total Credits | 120 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| Core Requirements | ||
| CMST 110 | Introduction to Communication and Media | 3 |
| CMST 210 | Theorizing Communication and Media | 3 |
| Strategic Communication Core | ||
| STCM 130 | Fundamentals of Public Relations and Advertising | 3 |
| STCM 140 | Multimedia Production for Strategic Communication | 3 |
| STCM 230 | Brand Storytelling in Strategic Communication | 3 |
| STCM 240 | Social Media Analytics | 3 |
| Required Advertising Courses | ||
| STCM 234 | Copywriting Across Media | 3 |
| STCM 381 | Consumer Insights | 3 |
| STCM 401 | Advertising Media Strategies | 3 |
| STCM 431 | Advertising Campaign | 3 |
| Major Electives | ||
| Complete 15 credits from any CMDA, CMST, FMTV, JOUR, SPTC, or STCM course (not previously used for major requirements). See links to course lists below. | 15 | |
| Total Credits | 45 | |
Major Electives
CMDA, CMST, FMTV, JOUR, SPTC, STCM
New Student Seminar
| Code | Title | Credits |
|---|---|---|
| Students in the Adult Learner program must take GNED 100. | ||
| Complete one course from the following. Some courses may be restricted by major. Consult with an academic advisor. | 1 | |
| Pathways to Success | ||
| Freshman Seminar in Chemistry | ||
| First Year Seminar | ||
| Adult Academic Success Seminar | ||
| New Student Seminar | ||
| Freshman Seminar in Health and Physical Education | ||
| Pathways to Adult Learning | ||
| New Student Seminar | ||
| New Student Experience for Mathematical Sciences | ||
| Freshman Seminar for Music Majors | ||
| Introduction to Nursing | ||
| Freshman Seminar in Political Science and Law | ||
SEEDS General Education Requirements
Click here for a list of courses that fulfill the SEEDS requirements.
| Code | Title | Credits |
|---|---|---|
| Foundations | ||
| Effective Writing I | ||
| Complete one Effective Writing I course. | 3 | |
| Effective Writing II | ||
| Complete one Effective Writing II course. | 3 | |
| Interactive Communication | ||
| Complete one Interactive Communication course. | 3 | |
| Quantitative Reasoning | ||
| Complete one Quantitative Reasoning course. | 3 | |
| Political and Civic Life | ||
| Complete one Political and Civic Life course. | 3 | |
| World Language | ||
| Complete two sequential classes in one World Language when starting at the Beginner I or Beginner II level. Complete one class when starting at the Intermediate/Advanced Level. | 3-6 | |
| Exploration | ||
| Complete one course from four different Exploration categories: | 6 | |
| Analyzing Cultures and Societies | ||
| Creative Expression | ||
| Fulfilled by STCM 130 in the major. | ||
| Ethical Inquiry | ||
| Historical Thinking | ||
| Fulfilled by CMST 110 in the major. | ||
| Literary and Artistic Analysis | ||
| Scientific Reasoning | ||
| Total Credits | 24-27 | |
Recommended Roadmap to Program of Study Completion
This recommended degree plan is provided as an outline for students to follow in order to complete their program of study requirements within four years and 120 credits. This plan is a recommendation and must be used in consultation with their academic advisor. Important note: Students should be aware this plan assumes no pre-requisite coursework is required. If pre-requisite coursework is needed, students may have additional requirements to fulfill which do not appear on the plan.
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| GNED 199 | 1 | SEEDS: Effective Writing II | 3 |
| Effective Writing I | 3 | SEEDS: Foundation Course | 3 |
| SEEDS: Interactive Communication | 3 | Major Elective | 3 |
| SEEDS: Foundation Course | 3 | Free Elective | 3 |
| STCM 130 (Fulfills SEEDS: Exploration - Creative Expression) | 3 | Free Elective | 3 |
| CMST 110 (Fulfills SEEDS: Exploration - Historical Thinking) | 3 | ||
| 16 | 15 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| SEEDS: World Language 1 | 3 | SEEDS: World Language 2 | 3 |
| SEEDS: Exploration 3 | 3 | STCM 230 | 3 |
| CMST 210 | 3 | Major Elective | 3 |
| STCM 140 | 3 | Free Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| STCM 234 | 3 | SEEDS: Exploration 4 | 3 |
| STCM 240 | 3 | STCM 381 | 3 |
| Free Elective | 3 | Major Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| STCM 401 | 3 | STCM 431 | 3 |
| Major Elective | 3 | Major Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| Free Elective | 3 | Free Elective | 2 |
| 15 | 14 | ||
| Total Credits 120 | |||