Entrepreneurs are key to successful economies, communities and countries. New Jersey has always been the home for very entrepreneurial individuals, start-up and larger innovative companies. Johnson & Johnson was born in New Jersey and it continues to be a highly entrepreneurial and innovative company. Students in entrepreneurship learn and practice the latest methods that are used by innovative start-ups and corporations to create successful products and services. So, whether you plan to launch a start-up, or if you are interested in a career in social media or product development at corporations such as Unilever or HelloFresh, the Concentration in Entrepreneurship is the perfect fit for you. Our experiential approach provide students opportunities to learn about:
- Opportunity identification, discovery and development
- Moving from a growth mindset to an entrepreneurial mindset
- Methodologies to “de-risk” opportunities using problem solving skills
- Using customer-discovery methodologies to clarify user wants and needs
- Conducting situation and/or environmental analyses to clarify market attractiveness on the basis of data
- Creating physical and virtual prototypes as part of lean startup and “effectuation” models
- Differentiating between agile planning models and the role of strategy in the evolution of the firm
- Identifying and establishing defensible and entrepreneurial endeavors through paradigm formation and innovation frameworks
- Understanding the firm lifecycle and changing resource needs as companies grow
- Iterating or pivoting towards a sustainable business models, and the role of sustainability in responsible entrepreneurship
- Communicating a business concept through a formal pitch
The Entrepreneurship Concentration is available to students in the Feliciano School of Business.
Program Requirements
Students must complete General Education requirements and World Languages and Cultures Requirements.
| Code | Title | Credits |
|---|---|---|
| Business Administration Required Core | ||
| Business Fundamentals | ||
| ACCT 204 | Fundamentals of Accounting | 3 |
| BUGN 280 | Strategic Business Communications | 3 |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| INBS 250 | Introduction to International Business | 3 |
| INFO 290 | Technology in Business | 3 |
| Integrated Core | ||
| BUGN 295 | Elements of Business | 3 |
| FINC 300 | Integrated Core: Finance | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| MGMT 439 | Applied Business Strategy | 3 |
| Entrepreneurship Concentration | ||
| ENTR 201 | The Entrepreneurial Mindset and Innovation | 3 |
| ENTR 420 | Growing Your Startup Company | 3 |
| Select one option: | 6 | |
| Create and Pitch Your Startup | ||
| Creating Your Startup Business Model and Preparing to Pitch and Launch Your Startup | ||
| Concentration Electives | ||
| Select 3 courses from the following: | 9 | |
| Introduction to Innovation and 3D Printing | ||
| Entrepreneurship Cooperative Education | ||
| Advanced Innovation and Digitally Mediated Making | ||
| The Legal Entrepreneurial Journey | ||
| Applied Digital Innovation Design, and Lean Fabrication | ||
| Independent Study in Entrepreneurship | ||
| Managerial Economics | ||
| Money and Banking | ||
| Capital Budgeting Management | ||
| Working Capital Management | ||
| Introduction to Hospitality and Tourism | ||
| International Tourism Marketing and Management | ||
| Sports Marketing | ||
| Event Marketing and Management I | ||
| Export/Import Marketing Process | ||
| Pricing Analytics and Revenue Management | ||
| Negotiations in the Workplace | ||
| Organizational Behavior | ||
| Human Resource Management | ||
| Leadership | ||
| Family Business | ||
| Small Business Management | ||
| Strategic Project Management | ||
| Professional Selling | ||
| Retail Marketing and Management | ||
| Services Marketing | ||
| Practicum in E-Retailing | ||
| Consumer Behavior | ||
| Sales Management | ||
| Direct Marketing | ||
| Integrated Marketing Communications | ||
| Brand Management | ||
| Marketing Research | ||
| Marketing Strategy and Implementation | ||
| Independent Owned and Franchised Retailing | ||
| Internet and Social Media Marketing | ||
| Real Estate Principles and Practice | ||
| Commercial Real Estate Analysis | ||
| Mortgage and Fixed Income Analysis | ||
| Real Estate Developtment | ||
| Major Electives | ||
| Complete 2 courses from the list below: | 6 | |
| Business Administration Collaterals | ||
| ECON 101 | Applied Macroeconomics | 3 |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| Business Administration Career Learning | ||
| BUGN 310 | Campus to Career Transition I | 0 |
| BUGN 320 | Campus To Career Transition II | 0 |
| BUGN 330 | Campus To Career Transition III | 0 |
| BUGN 340 | Campus To Career Transition IV | 0 |
| Total Credits | 72 | |
Major Electives
| Code | Title | Credits |
|---|---|---|
| Economics | ||
| ECON 203 | Fundamental Mathematics for Economics | 3 |
| ECON 206 | Managerial Economics | 3 |
| ECON 207 | Intermediate Microeconomic Analysis | 3 |
| ECON 208 | Intermediate Macroeconomic Analysis | 3 |
| ECON 215 | The Economics of Social Problems | 3 |
| ECON 221 | Economics of Professional Sports | 3 |
| ECON 240 | Economics of Time and Mind | 3 |
| ECON 301 | Money and Banking | 3 |
| ECON 303 | Economic Growth and Development | 3 |
| ECON 308 | Public Finance | 3 |
| ECON 310 | Urban and Regional Economics | 3 |
| ECON 311 | Labor Economics | 3 |
| ECON 314 | Development of Economic Thought | 3 |
| ECON 317 | Quantitative Methods for Economics | 3 |
| ECON 370 | International Economics | 3 |
| ECON 371 | World Trade and Investment | 3 |
| ECON 390 | Applied Econometrics | 3 |
| ECON 401 | Financial Institutions | 3 |
| ECON 405 | Economic Development of Sub-Saharan Africa | 3 |
| ECON 407 | Economics of Industrial Organization | 3 |
| ECON 408 | Strategic Thinking and Game Theory | 3 |
| ECON 410 | Computer Applications in Economics and Finance | 3 |
| ECON 412 | Business Forecasting and Analytics | 3 |
| ECON 422 | Globalization and World Development | 3 |
| Entrepreneurship | ||
| ENTR 260 | Introduction to Innovation and 3D Printing | 3 |
| ENTR 290 | Special Topics in Entrepreneurship | 3 |
| ENTR 310 | Entrepreneurial Accounting and Finance | 3 |
| ENTR 320 | Marketing for Entrepreneurs | 3 |
| ENTR 350 | Entrepreneurship Cooperative Education | 1-3 |
| ENTR 360 | Advanced Innovation and Digitally Mediated Making | 3 |
| ENTR 401 | The Legal Entrepreneurial Journey | 3 |
| ENTR 460 | Applied Digital Innovation Design, and Lean Fabrication | 3 |
| ENTR 491 | Independent Study in Entrepreneurship | 3 |
| Finance | ||
| FINC 209 | Personal Finance | 3 |
| FINC 221 | Introduction to Finance | 3 |
| FINC 322 | Capital Budgeting Management | 3 |
| FINC 326 | Investment Principles and Portfolio Theory | 3 |
| FINC 327 | International Financial Management 1 | 3 |
| FINC 350 | Special Topics in Finance | 3 |
| FINC 410 | Computer Applications in Economics and Finance | 3 |
| FINC 423 | Advanced Corporate Finance | 3 |
| FINC 425 | Working Capital Management | 3 |
| FINC 430 | Futures/Options, and other Derivatives | 3 |
| FINC 431 | Advanced International Financial Management | 3 |
| FINC 490 | Advanced Investment Analysis | 3 |
| FINC 491 | Cooperative Education in Finance | 3-8 |
| FINC 495 | Student Managed Fund | 3 |
| Hospitality and Tourism | ||
| HSET 208 | Leisure and Recreation in Society | 3 |
| HSET 250 | Introduction to Hospitality and Tourism | 3 |
| HSET 260 | Sport Sales | 3 |
| HSET 302 | Managing Facilities in Hospitality, Sports, Events, and Tourism | 3 |
| HSET 315 | International Tourism Marketing and Management | 3 |
| HSET 320 | Sports Marketing | 3 |
| HSET 321 | Event Marketing and Management I | 3 |
| HSET 325 | Service Management | 3 |
| HSET 330 | Resort and Cruise Management | 3 |
| HSET 335 | International Experience in Hospitality, Sports, Events, and Tourism | 3 |
| HSET 340 | Restaurant Management and Operations | 3 |
| HSET 350 | Club Management | 3 |
| HSET 356 | Entertainment, Theme Park, and Attractions Industries | 3 |
| HSET 360 | Casino Management | 3 |
| HSET 365 | Event Marketing and Management II | 3 |
| HSET 375 | Property and Community Association Management | 3 |
| HSET 380 | Lodging Management | 3 |
| HSET 390 | Food and Beverage Management | 3 |
| HSET 392 | Special Topics in Hospitality Management | 1-3 |
| HSET 480 | Revenue Management in Hospitality, Sports, Events, and Tourism | 3 |
| International Business | ||
| INBS 347 | Export/Import Marketing Process | 3 |
| INBS 349 | International Marketing | 3 |
| INBS 350 | Cross-Cultural Behavior and Negotiation | 3 |
| INBS 440 | International Retailing | 3 |
| INBS 482 | International Business Co-op Ed | 3 |
| Information and Decision Science | ||
| INFO 230 | Introduction to Business Co-Op Work Exp (3 credits may be taken) | 3 |
| INFO 301 | Business Decision Making | 3 |
| INFO 306 | Introduction to Web Development | 3 |
| INFO 310 | Database Management Systems | 3 |
| INFO 315 | Production and Industrial Analysis | 3 |
| INFO 342 | Information Technology Infrastructure | 3 |
| INFO 350 | Quality Improvement | 3 |
| INFO 351 | Fundamentals of Project Management | 3 |
| INFO 357 | Introduction to Data Ecosystems | 3 |
| INFO 360 | MIS Co-Op | 3 |
| INFO 361 | Information Technology Projects | 3 |
| INFO 363 | Inferential Statistical Methods with Business Applications | 3 |
| INFO 364 | Regression Modeling in Business | 3 |
| INFO 365 | Foundations of Business Analytics | 3 |
| INFO 366 | Managing Big Data | 3 |
| INFO 367 | Structured Data Analytics | 3 |
| INFO 368 | Unstructured Data Analytics | 3 |
| INFO 369 | Decision and Risk Analysis | 3 |
| INFO 370 | Pricing Analytics and Revenue Management | 3 |
| INFO 372 | Management Science | 3 |
| INFO 386 | Supply Chain Management | 3 |
| INFO 400 | Business Analytics Capstone Practicum | 3 |
| INFO 412 | Management for Information Systems Continuity | 3 |
| INFO 414 | Information Security System Management | 3 |
| INFO 416 | Business Process Analysis and Enterprise Systems | 3 |
| INFO 440 | Data Analysis and Visualization | 3 |
| INFO 463 | Essential Research and Data Analysis Methods | 3 |
| INFO 470 | Electronic Commerce: Creating Business Value Using Information Technology | 3 |
| INFO 474 | Business Forecasting | 3 |
| INFO 475 | Quantitative Decision Making for Business | 3 |
| INFO 476 | Data Mining for Business | 3 |
| INFO 488 | Business Application with Artificial Intelligent (AI) Systems | 3 |
| INFO 491 | Independent Study in Information Systems | 3 |
| INFO 492 | Special Topics in Information Systems | 1-3 |
| INFO 496 | Advanced Systems Analysis and Design | 3 |
| Management | ||
| MGMT 305 | Negotiations in the Workplace | 3 |
| MGMT 314 | Corporate Social Responsibility: Global Strategies | 3 |
| MGMT 315 | Organizational Behavior | 3 |
| MGMT 316 | Human Resource Management | 3 |
| MGMT 318 | Leadership | 3 |
| MGMT 327 | Training, Development, and Career Planning | 3 |
| MGMT 331 | Family Business | 3 |
| MGMT 332 | Diversity In Business | 3 |
| MGMT 335 | Small Business Management | 3 |
| MGMT 356 | Cross-Cultural Behavior and Management | 3 |
| MGMT 363 | Business and Society | 3 |
| MGMT 392 | Management Cooperative Education | 3 |
| MGMT 414 | Management Theories: Behavioral Approaches | 3 |
| MGMT 415 | Organizational Theory: Macro Approaches | 3 |
| MGMT 416 | Global Talent Management | 3 |
| MGMT 417 | Compensation Management | 3 |
| MGMT 431 | Strategic Business Execution | 3 |
| MGMT 433 | Entrepreneurship and Innovation | 3 |
| MGMT 434 | Comparative Management Systems | 3 |
| MGMT 435 | Organizational Development and Change | 3 |
| MGMT 436 | Strategic Project Management | 3 |
| MGMT 491 | Business Consulting | 3 |
| MGMT 492 | Special Topics in Management | 1-3 |
| MGMT 495 | Contemporary Issues in Management | 3 |
| Marketing | ||
| MKTG 240 | Introduction to Marketing | 3 |
| MKTG 250 | Professional Selling | 3 |
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 309 | Buying and Distribution Strategies | 3 |
| MKTG 310 | Services Marketing | 3 |
| MKTG 325 | Practicum in E-Retailing | 3 |
| MKTG 339 | Creative Process in Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| MKTG 342 | Sales Management | 3 |
| MKTG 343 | Direct Marketing | 3 |
| MKTG 344 | Integrated Marketing Communications | 3 |
| MKTG 345 | Nonprofit Operations and Marketing | 3 |
| MKTG 350 | Pharmaceutical and Health Care Marketing | 3 |
| MKTG 351 | Retail Co-op Education | 3 |
| MKTG 360 | Brand Management | 3 |
| MKTG 365 | Sustainability and Green Marketing | 3 |
| MKTG 399 | Business Work Experience II | 3-6 |
| MKTG 443 | Sales Leadership Negotiation | 3 |
| MKTG 444 | Distribution and Logistics Management | 3 |
| MKTG 447 | Marketing Analytics | 3 |
| MKTG 448 | Marketing Consulting | 3 |
| MKTG 451 | Internship in Retail Management | 3 |
| MKTG 482 | Independent Owned and Franchised Retailing | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| MKTG 489 | Internet and Social Media Marketing | 3 |
| MKTG 490 | Marketing Co-op Ed | 3 |
| MKTG 492 | Independent Study in Marketing | 1-3 |
| MKTG 493 | Special Topics in Marketing | 1-3 |
| Real Estate | ||
| REAL 204 | Real Estate Principles and Practice | 3 |
| REAL 305 | Commercial Real Estate Analysis | 3 |
| REAL 360 | Mortgage and Fixed Income Analysis | 3 |
| REAL 405 | Real Estate Developtment | 3 |
| REAL 460 | Real Estate Investments | 3 |