Business Administration Major, Entrepreneurship Concentration (B.S.)

Entrepreneurs are key to successful economies, communities and countries.  New Jersey has always been the home for very entrepreneurial individuals, start-up and larger innovative companies.  Johnson & Johnson was born in New Jersey and it continues to be a highly entrepreneurial and innovative company.  Students in entrepreneurship learn and practice the latest methods that are used by innovative start-ups and corporations to create successful products and services.  So, whether you plan to launch a start-up, or if you are interested in a career in social media or product development at corporations such as Unilever or HelloFresh, the Concentration in Entrepreneurship is the perfect fit for you.  Our experiential approach provide students opportunities to learn about:

  • Opportunity identification, discovery and development
  • Moving from a growth mindset to an entrepreneurial mindset
  • Methodologies to “de-risk” opportunities using problem solving skills
  • Using customer-discovery methodologies to clarify user wants and needs
  • Conducting situation and/or environmental analyses to clarify market attractiveness on the basis of data
  • Creating physical and virtual prototypes as part of lean startup and “effectuation” models
  • Differentiating between agile planning models and the role of strategy in the evolution of the firm 
  • Identifying and establishing defensible and entrepreneurial endeavors through paradigm formation and innovation frameworks
  • Understanding the firm lifecycle and changing resource needs as companies grow
  • Iterating or pivoting towards a sustainable business models, and the role of sustainability in responsible entrepreneurship
  • Communicating a business concept through a formal pitch

The Entrepreneurship Concentration is available to students in the Feliciano School of Business. 

Program Requirements

Students must complete General Education requirements and World Languages and Cultures Requirements.

Business Administration Required Core
Business Fundamentals
ACCT 204Fundamentals of Accounting3
BUGN 280Strategic Business Communications3
BSLW 235Legal, Ethical, and Global Environment of Business3
INBS 250Introduction to International Business3
INFO 290Technology in Business3
Integrated Core
BUGN 295Elements of Business3
FINC 300Integrated Core: Finance3
MGMT 300Integrated Core: Management3
MKTG 300Integrated Core: Marketing3
INFO 300Integrated Core: Operations Management3
MGMT 439Applied Business Strategy3
Entrepreneurship Concentration
ENTR 201The Entrepreneurial Mindset and Innovation3
ENTR 420Growing Your Startup Company3
Select one option:6
Create and Pitch Your Startup
Creating Your Startup Business Model
and Preparing to Pitch and Launch Your Startup
Concentration Electives
Select 3 courses from the following:9
Introduction to Innovation and 3D Printing
Entrepreneurship Cooperative Education
Advanced Innovation and Digitally Mediated Making
The Legal Entrepreneurial Journey
Applied Digital Innovation Design, and Lean Fabrication
Independent Study in Entrepreneurship
Managerial Economics
Money and Banking
Capital Budgeting Management
Working Capital Management
Introduction to Hospitality and Tourism
International Tourism Marketing and Management
Sports Marketing
Event Marketing and Management I
Export/Import Marketing Process
Pricing Analytics and Revenue Management
Negotiations in the Workplace
Organizational Behavior
Human Resource Management
Family Business
Small Business Management
Strategic Project Management
Professional Selling
Retail Marketing and Management
Services Marketing
Practicum in E-Retailing
Consumer Behavior
Sales Management
Direct Marketing
Integrated Marketing Communications
Brand Management
Marketing Research
Marketing Strategy and Implementation
Independent Owned and Franchised Retailing
Internet and Social Media Marketing
Real Estate Principles and Practice
Commercial Real Estate Analysis
Mortgage and Fixed Income Analysis
Real Estate Developtment
Major Electives
Complete 2 courses from the list below:6
Business Administration Collaterals
ECON 101Applied Macroeconomics3
ECON 102Applied Microeconomics3
INFO 173Spreadsheet Modeling for Business Decisions3
INFO 240Statistical Methods in Business3
Business Administration Career Learning
BUGN 310Campus to Career Transition I0
BUGN 320Campus To Career Transition II0
BUGN 330Campus To Career Transition III0
BUGN 340Campus To Career Transition IV0
Total Credits72
Major Electives
ECON 203Fundamental Mathematics for Economics3
ECON 206Managerial Economics3
ECON 207Intermediate Microeconomic Analysis3
ECON 208Intermediate Macroeconomic Analysis3
ECON 215The Economics of Social Problems3
ECON 221Economics of Professional Sports3
ECON 240Economics of Time and Mind3
ECON 301Money and Banking3
ECON 303Economic Growth and Development3
ECON 308Public Finance3
ECON 310Urban and Regional Economics3
ECON 311Labor Economics3
ECON 314Development of Economic Thought3
ECON 317Quantitative Methods for Economics3
ECON 370International Economics3
ECON 371World Trade and Investment3
ECON 390Applied Econometrics3
ECON 401Financial Institutions3
ECON 405Economic Development of Sub-Saharan Africa3
ECON 407Economics of Industrial Organization3
ECON 408Strategic Thinking and Game Theory3
ECON 410Computer Applications in Economics and Finance3
ECON 412Business Forecasting and Analytics3
ECON 422Globalization and World Development3
ENTR 260Introduction to Innovation and 3D Printing3
ENTR 290Special Topics in Entrepreneurship3
ENTR 310Entrepreneurial Accounting and Finance3
ENTR 320Marketing for Entrepreneurs3
ENTR 350Entrepreneurship Cooperative Education1-3
ENTR 360Advanced Innovation and Digitally Mediated Making3
ENTR 401The Legal Entrepreneurial Journey3
ENTR 460Applied Digital Innovation Design, and Lean Fabrication3
ENTR 491Independent Study in Entrepreneurship3
FINC 209Personal Finance3
FINC 221Introduction to Finance3
FINC 322Capital Budgeting Management3
FINC 326Investment Principles and Portfolio Theory3
FINC 327International Financial Management 13
FINC 350Special Topics in Finance3
FINC 410Computer Applications in Economics and Finance3
FINC 423Advanced Corporate Finance3
FINC 425Working Capital Management3
FINC 430Futures/Options, and other Derivatives3
FINC 431Advanced International Financial Management3
FINC 490Advanced Investment Analysis3
FINC 491Cooperative Education in Finance3-8
FINC 495Student Managed Fund3
Hospitality and Tourism
HSET 208Leisure and Recreation in Society3
HSET 250Introduction to Hospitality and Tourism3
HSET 260Sport Sales3
HSET 302Managing Facilities in Hospitality, Sports, Events, and Tourism3
HSET 315International Tourism Marketing and Management3
HSET 320Sports Marketing3
HSET 321Event Marketing and Management I3
HSET 325Service Management3
HSET 330Resort and Cruise Management3
HSET 335International Experience in Hospitality, Sports, Events, and Tourism3
HSET 340Restaurant Management and Operations3
HSET 350Club Management3
HSET 356Entertainment, Theme Park, and Attractions Industries3
HSET 360Casino Management3
HSET 365Event Marketing and Management II3
HSET 375Property and Community Association Management3
HSET 380Lodging Management3
HSET 390Food and Beverage Management3
HSET 392Special Topics in Hospitality Management1-3
HSET 480Revenue Management in Hospitality, Sports, Events, and Tourism3
International Business
INBS 347Export/Import Marketing Process3
INBS 349International Marketing3
INBS 350Cross-Cultural Behavior and Negotiation3
INBS 440International Retailing3
INBS 482International Business Co-op Ed3
Information and Decision Science
INFO 230Introduction to Business Co-Op Work Exp (3 credits may be taken)3
INFO 301Business Decision Making3
INFO 306Introduction to Web Development3
INFO 310Database Management Systems3
INFO 315Production and Industrial Analysis3
INFO 342Information Technology Infrastructure3
INFO 350Quality Improvement3
INFO 351Fundamentals of Project Management3
INFO 357Introduction to Data Ecosystems3
INFO 360MIS Co-Op3
INFO 361Information Technology Projects3
INFO 363Inferential Statistical Methods with Business Applications3
INFO 364Regression Modeling in Business3
INFO 365Foundations of Business Analytics3
INFO 366Managing Big Data3
INFO 367Structured Data Analytics3
INFO 368Unstructured Data Analytics3
INFO 369Decision and Risk Analysis3
INFO 370Pricing Analytics and Revenue Management3
INFO 372Management Science3
INFO 386Supply Chain Management3
INFO 400Business Analytics Capstone Practicum3
INFO 412Management for Information Systems Continuity3
INFO 414Information Security System Management3
INFO 416Business Process Analysis and Enterprise Systems3
INFO 440Data Analysis and Visualization3
INFO 463Essential Research and Data Analysis Methods3
INFO 470Electronic Commerce: Creating Business Value Using Information Technology3
INFO 474Business Forecasting3
INFO 475Quantitative Decision Making for Business3
INFO 476Data Mining for Business3
INFO 488Business Application with Artificial Intelligent (AI) Systems3
INFO 491Independent Study in Information Systems3
INFO 492Special Topics in Information Systems1-3
INFO 496Advanced Systems Analysis and Design3
MGMT 305Negotiations in the Workplace3
MGMT 314Corporate Social Responsibility: Global Strategies3
MGMT 315Organizational Behavior3
MGMT 316Human Resource Management3
MGMT 318Leadership3
MGMT 327Training, Development, and Career Planning3
MGMT 331Family Business3
MGMT 332Diversity In Business3
MGMT 335Small Business Management3
MGMT 356Cross-Cultural Behavior and Management3
MGMT 363Business and Society3
MGMT 392Management Cooperative Education3
MGMT 414Management Theories: Behavioral Approaches3
MGMT 415Organizational Theory: Macro Approaches3
MGMT 416Global Talent Management3
MGMT 417Compensation Management3
MGMT 431Strategic Business Execution3
MGMT 433Entrepreneurship and Innovation3
MGMT 434Comparative Management Systems3
MGMT 435Organizational Development and Change3
MGMT 436Strategic Project Management3
MGMT 491Business Consulting3
MGMT 492Special Topics in Management1-3
MGMT 495Contemporary Issues in Management3
MKTG 240Introduction to Marketing3
MKTG 250Professional Selling3
MKTG 307Retail Marketing and Management3
MKTG 309Buying and Distribution Strategies3
MKTG 310Services Marketing3
MKTG 325Practicum in E-Retailing3
MKTG 339Creative Process in Marketing3
MKTG 341Consumer Behavior3
MKTG 342Sales Management3
MKTG 343Direct Marketing3
MKTG 344Integrated Marketing Communications3
MKTG 345Nonprofit Operations and Marketing3
MKTG 350Pharmaceutical and Health Care Marketing3
MKTG 351Retail Co-op Education3
MKTG 360Brand Management3
MKTG 365Sustainability and Green Marketing3
MKTG 399Business Work Experience II3-6
MKTG 443Sales Leadership Negotiation3
MKTG 444Distribution and Logistics Management3
MKTG 447Marketing Analytics3
MKTG 448Marketing Consulting3
MKTG 451Internship in Retail Management3
MKTG 482Independent Owned and Franchised Retailing3
MKTG 483Seminar in Retail Management3
MKTG 489Internet and Social Media Marketing3
MKTG 490Marketing Co-op Ed3
MKTG 492Independent Study in Marketing1-3
MKTG 493Special Topics in Marketing1-3
Real Estate
REAL 204Real Estate Principles and Practice3
REAL 305Commercial Real Estate Analysis3
REAL 360Mortgage and Fixed Income Analysis3
REAL 405Real Estate Developtment3
REAL 460Real Estate Investments3